Aaker: Strategic Market Management: European Edition ISBN: #| Date: 2012-12-14 Description: PDF-d4c57| The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well-established textbook and presenting it to a European audience. Strategic Market Management, 11th Edition - Kindle edition by David A. Aaker, Christine Moorman. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Strategic Market Management, 11th Edition. Editions for Strategic Market Management: (Paperback published in 2007), (Paperback published in 2010), (Paperback publi. Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets.The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers.
This book is divided into 2 parts. Part I of the book (chapter 2 to 6) covers strategic analysis, with emphasis on customer, competitor, market, environmental and internal analysis. Part II (chapter 7 to 15) covers the development and implementation of strategy. From the Back Cover:
For part I which covers both internal and external analysis, the 4P's of the marketing mix (product, price, place, promotion), this book merely scrimps through the concepts. Instead I will recommend the book 'Marketing' by Roger A. Kerin, et al, which provides more comprehensive approaches. However, the book 'Marketing' does not dwell on strategic management and this is where the strength of this book comes in. Part II provides insight into creation of sustainable competitive advantages and synergy, creation and leveraging of brand equity, approaches to handle strategic uncertainty in making strategic decisions, growth strategies and implementation strategies. There are multiple growth strategies available, such as energizing existing businesses, leveraging, creating new businesses and globalizing businesses. By identifying and constructing a company's business portfolio, such as classification of products or brands into cash cows, stars, dogs and problematic child according to the BCG growth-share matrix, the appropriate brand portfolio strategy can be employed, such as exiting, milking, divesting or expansion strategies. It further elaborates on the needs to prioritize and trim the brand portfolio, offering guidelines on the strategic brand consolidation process. In this digital era, I am surprised by the numerous grammar/typo errors found in this book and thereby implying a slack proof-reading process. However, since the main focus is on the quality of the contents, I found this book being able to offer an insight into the strategic aspects of management. ![]()
“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.”–– Robert L. Joss, Dean of the Graduate School of Business, Stanford University
The Leading Authority–Now Revised!
![]()
Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.
Highlights of this Seventh Edition include:
Strategic Market Management Aaker EbooksAbout the Author:Strategic Market Management Aaker Ebook
Teechart pro vcl keygen crack. David A. Aaker is the E.T. Grether Professor of Marketing and Public Policy at the Haas School of Business, University of California at Berkeley. He has published over 100 articles and is the author of 13 books. Professor Aaker is part of the editorial boards of Marketing Science, Journal of Marketing, and Strategic Management Journal. He received the MIT Buck Weaver Award in 2004 for contributions to the advancement of theory and practice in marketing science. Dr Damien McLoughlin is Dean of the Michael Smurfit Graduate School of Business and in 2004 he was a visiting Professor in Marketing at the S.C. Johnson Graduate School of Management, Cornell University. His teaching is highly regarded and has been recognised with teaching awards from both the Smurfit and Quinn Schools of Business. He is also a member of the 4.5 Club for Teaching Excellence at Cornell. His research, teaching and consulting interests are in areas of strategic marketing, market making and B2B marketing. His work has been published in leading international journals such as the Journal of Business Research, Industrial Marketing Management and the European Journal of Marketing. He is a member of the editorial board of a number of leading marketing journals including Industrial Marketing Management. Professionally he has worked with leading international firms such as Alltech, Microsoft and Hewlett-Packard.
Aaker Strategic Marketing Management
'About this title' may belong to another edition of this title.
Comments are closed.
|
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |